According to the data, by 2023, China sellers’ share of GMV on Amazon and eBay will reach 28% and 27% respectively. Sellers in China gradually changed from the original foundry model to build their own brands and sell directly to consumers in Europe and the United States.
he data shows that in January 2021, 75% of the new sellers in the Amazon market came from China, up from 47% in January 2020 and 41% in 2019, and the growth of China sellers on global e-commerce platforms was particularly strong. From 2017 to 2021, the GMV growth of China sellers on Amazon increased from $48 billion to $164 billion. It is estimated that by 2023, the share of China sellers in Amazon will further increase, and the total GMV will reach $238 billion, accounting for 28% of Amazon’s total GMV.
On eBay, although the total GMV is unstable, it is estimated that the GMV share of China sellers will increase from 18% in 2017 to 27% in 2023.
Post time: Jul-04-2023